The descriptor title is a name given to the media item you are cataloging. It is the unique name everyone should use to refer to or search for a particular media item. There are obviously many types of titles a media item may have, such as a series title, episode title, segment title, or project title. Use the descriptor titleType to indicate the type of title you are assigning to the media item.
PBCore encourages producers,
stations, and catalogers to assign titles to items by using more of a natural language grammar (English language) that is understandable in what is often called a "human readable form" (as opposed to "machine readable"). PBCore recommends that you:
- Assign a title that is distinctive, authoritative, descriptive, accurate, and consistent.
- Don't use leading articles, e.g., A, An, The. Place leading articles at the end of a title using the convention of a comma followed by a space and then the leading article.
- Use upper
and lower case.
- Use punctuation as needed.
Titles are typically "proper" or "given" titles
supplied by the original creator of a media item. However, there are situations
in which no proper or given title is available, e.g., photographs or segments
harvested from a longer work or program. In these situations a "supplied title" must be invented and used to name the media item. In creating a "supplied title," be considerate of and sensitive to the end user who is attempting to search for your media item. After all, you do want others to successfully discovery and retrieve information about your media item. Don't be vague or nondescript.
Because a title for an item may be associated with or related to a series, an episode, an excerpted segment, or even an alternative title in a different language, use the companion descriptor titleType to indicate the type of title you are assigning to a media item.