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09.01
audienceRating

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Other Attributes of this Element

Describe this Element


NAME
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audienceRating

DEFINITION
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The descriptor audienceRating designates the type of users for whom a media item is intended or judged appropriate in terms of its intellectual content. Standard ratings have been crafted by the broadcast television and film industries and are used as flags for audience or age-appropriate materials.

ELEMENT
INTERDEPENDENCIES

Info on element interdependencies

Element Interdependency This element is hierarchically bound to the container pbcoreAudienceRating


REFINEMENTS &
ENCODING SCHEMES

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The television (FCC) and motion picture (MPAA) industries have crafted audience ratings. The PBCore picklist combines the two into a single list, although the presentation below is divided into two pulldown lists in order to associate each list with a referenced URL.
Copy and Paste PickList

TV Parental Guidelines
http://www.fcc.gov/vchip/#guidelines
http://www.mpaa.org/tv/index.htm
https://secure.connect.pbs.org/pbsdocuments/pbs/PBCore/#Vchip


MPAA Movie Ratings
http://www.mpaa.org/movieratings/index.htm

GUIDELINES
FOR USAGE

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PBCore recommends using the Federal Communications Commission (FCC) TV Parental Guidelines (VChip) or the Motion Picture Association of American (MPAA) audience ratings system, depending on whether the resource is intended for broadcast or movie theatre presentation.
Below are extended explanations of these audience ratings systems:
 

TV PARENTAL GUIDELINES:
The FCC TV Parental Guidelines append one or more flags for fantasy violence (FV), violence (V), sexual situations (S), language (L), and suggestive dialogue (D) to seven broader categories that describe the appropriateness of program material for various audiences.

The picklist of terms for this PBCore element provides you with all the permutations of these flags when associated with the different audiences. Explanations of these audiences and the increasing severity of the flags (V,S,L,D,FV) are provided here.

The following categories apply to programs designed solely for children:

  1. TV-Y All Children
    This program is designed to be appropriate for all children. Whether animated or live-action, the themes and elements in this program are specifically designed for a very young audience, including children from ages 2-6. This program is not expected to frighten younger children.
  2. TV-Y7 Directed to Older Children
    This program is designed for children age 7 and above. It may be more appropriate for children who have acquired the developmental skills needed to distinguish between make-believe and reality. Themes and elements in this program may include mild fantasy violence or comedic violence, or may frighten children under the age of 7. Therefore, parents may wish to consider the suitability of this program for their very young children. Note: For those programs where fantasy violence may be more intense or more combative than other programs in this category, such programs will be designated TV-Y7-FV (fantasy violence).

The following categories apply to programs designed for the entire audience:

  1. TV-G General Audience
    Most parents would find this program suitable for all ages. Although this rating does not signify a program designed specifically for children, most parents may let younger children watch this program unattended. It contains little or no violence, no strong language and little or no sexual dialogue or situations.
  2. TV-PG Parental Guidance Suggested
    This program contains material that parents may find unsuitable for younger children. Many parents may want to watch it with their younger children. The theme itself may call for parental guidance and/or the program contains one or more of the following:
    (V) moderate violence
    (S) some sexual situations
    (L) infrequent coarse language
    (D) suggestive dialogue
  3. TV-14 Parents Strongly Cautioned
    This program contains some material that many parents would find unsuitable for children under 14 years of age. Parents are strongly urged to exercise greater care in monitoring this program and are cautioned against letting children under the age of 14 watch unattended. This program contains one or more of the following:
    (V) intense violence
    (S) intense sexual situations
    (L) strong coarse language
    (D) intensely suggestive dialogue
  4. TV-MA Mature Audience Only
    This program is specifically designed to be viewed by adults and therefore may be unsuitable for children under 17. This program contains one or more of the following:
    (V) graphic violence
    (S) explicit sexual activity
    (L) crude, indecent language
  5. E No Rating

The value lists used by PBCore are structured in the same fashion as those used by the PBS PODS: Program Offer Data Service Metadata Dictionary. In the 1990s, the National Association of Broadcasters, the National Cable Television Association and the Motion Picture Association of America created the TV Parental Guidelines, a voluntary ratings system for television programs. Since 2000, the FCC has required that all TV sets 13 inches or larger contain a V-chip allowing parents to block the viewing of programs with specific ratings. The PBS VChip Table describes all possible permutations of the ratings and subratings defined by the TV parental Guidelines list. The list is made available from this special PBS webpage:
https://secure.connect.pbs.org/pbsdocuments/pbs/PBCore/#Vchip


MPAA MOVIE RATINGS:
  1. G
    Intended for general audiences. All ages are admitted.
  2. PG
    Parental guidance is suggested. Some material may not be suitable for children.
  3. PG-13
    Parents strongly cautioned. Some materials may be inappropriate for children under 13.
  4. R
    Restricted. Under 17 requires accompanying parent or adult guardian.
  5. NC-17
    No one 17 and under admitted.
  6. NR
    Not rated.

OBLIGATION
TO USE

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Optional

REPEATABLE
ELEMENT

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Apply once within its container, pbcoreAudienceRating (which itself can be applied multiple times for a media item).

TYPE OF
DATA ENTRY

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Text String


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Show Me Examples
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E
-
TV-Y
TV-Y7
TV-Y7-FV
-
TV-G
-
TV-PG
TV-PG+VSLD
TV-PG+VSL
TV-PG+VSD
TV-PG+VS
TV-PG+VLD
TV-PG+VL
TV-PG+VD
TV-PG+V
TV-PG+SLD
TV-PG+SL
TV-PG+SD
TV-PG+S
TV-PG+LD
TV-PG+L
TV-PG+D
-
TV-14
TV-14+VSLD
TV-14+VSL
TV-14+VSD
TV-14+VS
TV-14+VLD
TV-14+VL
TV-14+VD
TV-14+V
TV-14+SLD
TV-14+SL
TV-14+SD
TV-14+S
TV-14+LD
TV-14+L
TV-14+D
-
TV-MA
TV-MA+VSL
TV-MA+VS
TV-MA+VL
TV-MA+V
TV-MA+SL
TV-MA+S
TV-MA+L
-
MPAA: G
MPAA: PG
MPAA: PG-13
MPAA: R
MPAA: NC-17
MPAA: NR

 


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Other Attributes of this Element


ELEMENT
LABEL

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audienceRating

ELEMENT
VERSION

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PBCore v1.1

NAMESPACE
IDENTIFIER

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Public Broadcasting Metadata Dictionary Project Namespace
http://www.pbcore.org/PBCore/PBCoreNamespace.html

REGISTRATION
AUTHORITY

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PBMD Project [pending]

LANGUAGE
OF THE
ELEMENT

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eng


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