Use an authority file to determine how to properly enter names and organizations. In general, PBCore recommends the following rules:
FOR PERSONAL NAMES:
Enter personal names in inverted form using commas as indicated here:
- LastName, FirstName MiddleName, Suffix.
- Substitute a MiddleInitial for a MiddleName as appropriate, or ignore if not available.
- The suffix is any type of academic credential (Ph.D., Ed.D.) or familial lineage (Smithee, Alan, III)
FOR CORPORATE OR ORGANIZATIONAL NAMES:
Enter corporate names in full direct form.
- Use the most specific and commonly used official name for an organization if it is distinctive enough to identify the group who is considered the publisher.
- If a particular subdivision of an organization is the actual publisher, identify both the more encompassing group as well as the subdivisions.
- The hierarchy (main group and subdivision) starts with the main group, followed by <period space>, then the subdivision.
- For example:
- State of Utah. Film Commission
- Smithee Productions. Educational Division
- Wisconsin Public Television. Extension Division
FOR PUBLISHER ROLES:
To identify the specific role associated with a publisher, use the companion descriptor publisherRole.
Core, the intent of using the descriptor publisher is to identify the entity
that provides access to a media item. If the
nature of the responsibility is ambiguous, the recommended practice
is to use publisher for organizations, and creator for individuals.
In cases of lesser responsibility, other than creation, use the descriptor contributor.
A distributor may be considered as a publisher.
a distributor as "the person or corporate body which sells,
leases, rents, or in some matter makes available moving image works."
For a very enlightening discussion on the complexities of entering and displaying names, see "Representing People's Names in Dublin Core."