Use of an authority file to enter names and organizations is preferred. PBCore recommends the following rules:

FOR PERSONAL NAMES:
Enter personal names in inverted form using commas as indicated here:
LastName, FirstName MiddleName, Suffix.
Substitute a MiddleInitial for a MiddleName as appropriate, or ignore both if not available. The suffix is any type of academic credential (Ph.D., Ed.D.) or familial lineage (Smithee, Alan, III)

FOR CORPORATE OR ORGANIZATIONAL NAMES:
Enter corporate names in full direct form. Use the most specific and commonly used official name if it is distinctive enough to identify the organization. Otherwise use the higher, more encompassing organization name, followed by the unit or subdivision name. In the case of a corporate hierarchy (e.g. main division. subdivision), separate the components with <period space>, e.g., State of Utah. Film Commission.

For a very enlightening discussion on the complexities of displaying names, see "Representing People's Names in Dublin Core."