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DRAFT v0.9 03 Feb 2004

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Descriptions about the
CONTENT...

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01.01
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16.01
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Descriptions related to
INTELLECTUAL PROPERTY...

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02.01
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15.01
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Descriptions identifying
a media asset's
INSTANTIATION...

07.01
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10.00
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18.00
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Descriptions beyond
the PBCore Metadata

99.00

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16.02
Audience.Rating
COMMENTS FROM RFC

Describe this Element
Show Me Examples
Other Attributes of this Element

Describe this Element


Name

Audience.Rating

Definition

The element AUDIENCE.RATING designates categories of users for whom the resource is intended or judged appropriate. Standard ratings have been crafted by the broadcast television and film industries and are used as flags for age-appropriate materials.

Refinements and
Encoding Schemes

  

Copy and Paste PickList

TV Parental Guidelines
http://www.fcc.gov/vchip/#guidelines
http://www.mpaa.org/tv/index.htm


MPAA Movie Ratings
http://www.mpaa.org/movieratings/index.htm

Guidelines for Usage

PBCore recommends using either the Federal Communications Commission (FCC) TV Parental Guidelines or the Motion Picture Association of American (MPAA) audience ratings system, depending on whether the resource is intended for broadcast or movie theatre presentation.
Below are extended explanations of these audience ratings systems.:

TV PARENTAL GUIDELINES:
The following categories apply to programs designed solely for children: The following categories apply to programs designed solely for children:

  1. TV-Y All Children
    This program is designed to be appropriate for all children. Whether animated or live-action, the themes and elements in this program are specifically designed for a very young audience, including children from ages 2-6. This program is not expected to frighten younger children.
  2. TV-Y7 Directed to Older Children
    This program is designed for children age 7 and above. It may be more appropriate for children who have acquired the developmental skills needed to distinguish between make-believe and reality. Themes and elements in this program may include mild fantasy violence or comedic violence, or may frighten children under the age of 7. Therefore, parents may wish to consider the suitability of this program for their very young children. Note: For those programs where fantasy violence may be more intense or more combative than other programs in this category, such programs will be designated TV-Y7-FV.

The following categories apply to programs designed for the entire audience:

  1. TV-G General Audience
    Most parents would find this program suitable for all ages. Although this rating does not signify a program designed specifically for children, most parents may let younger children watch this program unattended. It contains little or no violence, no strong language and little or no sexual dialogue or situations.
  2. TV-PG Parental Guidance Suggested
    This program contains material that parents may find unsuitable for younger children. Many parents may want to watch it with their younger children. The theme itself may call for parental guidance and/or the program contains one or more of the following:
    (V) moderate violence
    (S) some sexual situations
    (L) infrequent coarse language
    (D) suggestive dialogue
  3. TV-14 Parents Strongly Cautioned
    This program contains some material that many parents would find unsuitable for children under 14 years of age. Parents are strongly urged to exercise greater care in monitoring this program and are cautioned against letting children under the age of 14 watch unattended. This program contains one or more of the following:
    (V) intense violence
    (S) intense sexual situations
    (L) strong coarse language
    (D) intensely suggestive dialogue
  4. TV-MA Mature Audience Only
    This program is specifically designed to be viewed by adults and therefore may be unsuitable for children under 17. This program contains one or more of the following:
    (V) graphic violence
    (S) explicit sexual activity
    (L) crude, indecent language

 

MPAA MOVIE RATINGS:

  1. G
    Intended for general audiences. All ages are admitted.
  2. PG
    Parental guidance is suggested. Some material may not be suitable for children.
  3. PG-13
    Parents strongly cautioned. Some materials may be inappropriate for children under 13.
  4. R
    Restricted. Under 17 requires accompanying parent or adult guardian.
  5. 5. NC-17
    No one 17 and under admitted.

Obligation to Use

Optional

Repeatable Element

Apply multiple times, as needed

Type of Data Entry

Text String


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Show Me Examples


TV-Y (all children)
TV-Y7 (children 7 and up)
TV-Y7-FV (fantasy violence)
TV-G (general audience)
TV-PG (parental guidence suggested)
TV-PG (V) (moderate violence)
TV-PG (S) (some sexual situatons)
TV-PG (L) (infrequent coarse language)
TV-PG (D) (suggestive dialogue)
TV-PG (V) (intense violence)
TV-PG (D) (suggestive violence)
TV-14 (V) (intense violence)
TV-14 (S) (intense sexual situations)
TV-14 (L) (strong coarse language)
TV-14 (D) (intensely suggestive dialogue)
TV-MA (mature audience only)
TV-MA (V) (graphic violence)
TV-MA (S) (explicit sexual activity)
TV-MA (L) (crude, indecent language)
-
G (general audiences)
PG (parental guidance suggested)
PG-13 (parents strongly cautioned)
R (restricted)
NC-17 (age 18 and older)

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Other Attributes of this Element


Element Label

Audience.Rating

Element Version

PBCore v1.1

Namespace Identifier

Public Broadcasting Metadata Dictionary Project [pending]

Registration Authority

PBMD Project [pending]

Language of the Element

eng


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