Objectives
of Task Team A
1. Develop a clearer understanding of intellectual property issues
as they relate to the PBMD:
- How does this instrument/project compare to other similar standards?
- Can or should CPB, et al, apply for copyright on the PBMD?
- How might it be made available, e.g. freely to all, freely to
some, via licensing agreements, etc.?
- Does the PBMD represent an asset to PB that can be leveraged
for the benefit of the system?
2. Develop a marketing plan for the project:
- Specify target audiences (e.g. stations, producing community,
national distributors, key software vendors, community and educational
partners, etc.)
- Identify key message points for each audience.
- Identify opportunities/methods to reach those audiences.
- Estimate cost of enacting marketing plan.
3. Strengthen internal project communication:
- Update participants regarding the activities above.
- Coordinate Task Teams.
- Communicate with superiors of participants regarding the value
of the contribution, and the work achieved thus far.
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