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A Resource for Public Broadcasters
(final update: November 2002)



Message from CPB
What is Digital Asset Management?


Message from CPB

Dear colleague,

Welcome to CPB’s Asset Management website.

As public broadcasting gets closer to its long-anticipated digital future, CPB recognizes the role of Asset Management in enabling licensees to fulfill their mission of service within a new media environment. We believe that Asset Management provides both a philosophical and technological framework for developing, exchanging and delivering meaningful content – with each other, our community and university partners and our constituents.

In order for such a framework to be built, it must first be commonly understood and valued. One way in which we hope to further these goals is by providing Future Fund support for this website. Our aspirations for the site are:

  • To disseminate general and introductory information about Asset Management to the public broadcasting community.
  • To share CPB project updates and findings with interested public broadcasters and their vendor/community/university partners.
  • To provide a central coordination/communication point for a wide variety of CPB-funded and other public broadcasting projects that involve Asset Management technologies or activities.

Throughout the next year, we will continue to enhance this web site both in terms of depth of content and functionality. For the moment, we hope that you find your time here useful, that you visit us often, and that you tell your station colleagues about the site.

All best,

Joe Krushinsky
Director, Television Future Fund

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Working Group Meets in April 2002 for the Public Broadcasting Metadata Dictionary Project

The Public Broadcasting Metadata Dictionary Project is a system-wide Project for public television and radio. Its stated goal is: To develop a shared metadata dictionary that facilitates public broadcasting's larger mission of developing and distributing both nationally -- and locally -- relevant content across a variety of media. The metadata dictionary, in its recommendations for the elements, qualifiers, and authority files used to describe rich media content, will reflect not only public broadcasting's diverse audiences, but also our critical community and university partnerships. A Metadata Dictionary Working Group has been formed and is comprised of individuals representing public television and radio stations, the producing and program distributor communities, as well as national organizations. Their first meeting to help establish shared metadata dictionaries was held April 24-25, 2002, in Arlington, Virginia.

Link to HTML pages for "Metadata Dictionary Project." Metadata Dictionary Project Website


Former Pubcaster Heads Local Television Preservaton Project

The Association of moving Image Archivists (AMIA) along with its Local Television Task force have received initial funding for a two-year project, "Preserving Local Television: Case Studies and Symposium" from the National Historical Publications and Records commission (NHPRC). The project, a joint venture of AMIA and the National Academy of Television Arts and Sciences (NATAS), will be managed by former public and commercial television programming executive Sharon Blair.
Open PDF file about "Preserving Local Television." (16k)



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What is Digital Asset Management?

Digital Asset Management (DAM) is a software/hardware framework for identifying, cataloging, storing, searching, previewing and distributing valuable “rich media,” both within your organization and in collaboration with your production and service partners. DAM is a means for both extending and safeguarding the important work that you do as a public media provider.

Rich media can include text, graphics, video, audio and stills. Its value can be determined by its usefulness to others in the production and distribution chain (multimedia production teams, web masters, other pubcasters) and to your constituents (viewers, listeners, web visitors, educators, etc.)

It can be useful to think of your assets as either production components (individual audio or video clips, transcripts of interviews, etc.) or as completed programs. Not only should these assets be digitized and stored in an organized and future-proofed fashion, they must be associated with information that describes them and allows them to be accessed and shared appropriately. This information is called “metadata.” Metadata might include descriptions, rights information, file format, associated production credits, educational curriculum correlation, etc.

All broadcasters use some form of asset management – we have notebooks, databases, spread sheets and edit lists. However, advances in digital technology – compression, networking, IP file exchange, etc. – now allow and some might say, demand, a more structured and wide-ranging distribution of our highly valued content. We have an opportunity to become the “digital libraries” of our communities.

Several public broadcasting licensees and organizations have made significant progress in Digital Asset Management (e.g. PBS, NPR, PRI, MPR, WGBH, WPT, SCETV, etc.) DAM is also at the core of a number of Television Future Fund and Radio Competitive Fund projects, most notably the “Public Broadcasting Metadata Dictionary” (WGBH, et al), “Evolving the Links” (Wisconsin Public Television, et al), the “Media Asset Retrieval System” (KCTS, KUOW, et al), the “Radio Exchange” (SRG, et al), “Public Radio Collaboration” (a consortium of radio licensees) and “OnCourse” (an online education consortium of television stations, educators and institutions).

CPB is working in close cooperation with these projects, stations, and other national organizations to coordinate system wide activities. It is especially critical that we develop shared protocols, determine a business/service model for our activities and identify funding and partnership opportunities. We are not alone in this endeavor – most major media companies, government agencies and many large non-profits are facing a similar challenge.

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The Corporation for Public Broadcasting thanks you for visiting our Asset Management Website. We want you to know that we respect your privacy. You should know that during your visit to our site, you might be providing information to us in two ways:

  • anonymous statistics collected automatically as you browse the site;
  • personal information you knowingly and voluntarily give us.

We want you to be aware of how we treat this information.

Anonymous Statistics
As you browse the site, CPB automatically monitors your visit and collects statistical information about your travels through our site. This is not personal information about you, just data about web use. Using Web server logs, we monitor anonymous statistics such as:

  • How many people visit our site;
  • Which pages people visit on our site;
  • Which browsers people use to visit our site;
  • The name of the domain & host from which you accessed the Internet.

We use these statistics and other data to improve our Web site, monitor its performance, and to make it easier for you and other visitors to use. None of this information is associated with you or any individual visitor. You do not give us your identity by visiting our Web site. You will identify yourself however, if you choose to send us e-mail (see Personal Information below for more information).

Personal Information
Within CPB's Asset Management Website, you may be asked to give us personal information, such as when you ask a question via e-mail that requires a response. CPB will not obtain personally identifying information about you when you visit our site unless you choose to provide it to us. We will not voluntarily sell, give away, or trade names, addresses or any personally identifiable information about our site users to any third parties. We will not otherwise release such information unless required by law or the courts.

Internet Links
CPB assumes responsibility only for the information provided by CPB on this domain <http://www.pbcore.org/cpbasset>. As a convenience to you, there are links throughout this site that will allow you to leave this site. You should be aware that any sites linked here are not under the control of CPB. As such, we can make no representation to you concerning the content of these sites, nor does the fact that CPB has provided a link to a site serve as an endorsement by CPB. You should also be aware that the site might not afford the privacy protections afforded to the CPB Asset Management Website.

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