PB Metadata Dictionary Project 

•	First things first… 
–	This presentation will be part of WGBH’s Asset Management Symposium site http://daminfo.wgbh.org.
–	It will also be available on the CPB Metadata Dictionary website. Link to it from http://www.stations.cpb.org.
               PB Metadata Dictionary Project

•	What is metadata?
–	The descriptive or administrative     information associated with a piece of         rich media that helps to make it:
•	Understandable
•	Searchable
•	Transportable.
               PB Metadata Dictionary Project

•	What kind of information?
–	Title (Series, Episode, Segment)
–	Creator (Producer, Director, etc.)
–	Date (Created, National Distribution, etc.)
–	Format (MPEG, JPEG, Text, etc.)
–	Publisher (Distributor, Licensee, etc.)
–	Audience (e.g. K-12 curriculum correlation)
               PB Metadata Dictionary Project

•	How would we use metadata?
–	We’re soaking in it!
•	PBS and NPR program databases
•	Programming & traffic software
•	Broadcast routing and automation (PSIP)
•	Digital logging/editing equipment
•	Tape archives and server storage
•	Website content management systems.
               PB Metadata Dictionary Project

•	So what’s the problem?
–	No one’s using the same terms or    protocols.
•	Increases complexity and cost of data            import and export.
•	Activities remain manual that could be   automated.
•	Time and money is spent on operations             rather than local content creation.
               PB Metadata Dictionary Project

•	So what’s the problem?
•	Lessens strategic value in local markets     because competitors are part of more  consolidated operations.
•	Not as prepared as we should be for the      glorious future!  Multiplatform content creation,   on-demand distribution, peer to peer    collaboration…
               PB Metadata Dictionary Project

•	What’s the solution?
–	Formulate a set of desired outcomes.
               PB Metadata Dictionary Project

•	What are the desired outcomes?
–	Facilitate the exchange of content-related data within both national and local infrastructure and systems.
–	Facilitate the collaborative and contemporaneous sharing of assets in multiplatform production.
               PB Metadata Dictionary Project

•	What are the desired outcomes?
–	Facilitate the exchange of data and media with content partners.
–	Facilitate the identification and preservation  of assets with special historical, scholarly or financial value.
               PB Metadata Dictionary Project

•	What’s the plan?
–	Form a cross-organizational, cross-disciplinary effort to agree on metadata protocols: a Public Broadcasting Metadata Working Group (PBMWG).
               PB Metadata Dictionary Project

•	Who’s in the PBMWG?
–	Representatives from
•	PBS (Twohill, Morse, Pierce, Johnston)
•	NPR (Bloss, Bridgewater, Yoch)
•	APTVS (Baldacci)
•	PRI (Trinacty)
•	NETA (McConnell)
•	Public Interactive (Heard)

               PB Metadata Dictionary Project

•	Who’s in the PBMWG?
–	Representatives from
•	Major producers (WGBH, MPR, WNET, Grubin)
•	Community licensees (KCTS, WGBH, WHRO)
•	Joint licensees (WGBH, KWSU)
•	University licensees (KWSU, WPT, WPSX,    KUED, WMVS)

               PB Metadata Dictionary Project

•	Who’s in the PBMWG?
–	Representatives from
•	State networks (NET)
•	New media (KCTS, PBS, WMVS)
•	Education (OnCourse, WHRO)
•	Metadata community (AMIA/Rutgers, DOD Academic CoLab, University of Washington Information School)

               PB Metadata Dictionary Project

•	What’s the plan?
–	Bring PBMWG group to consensus   regarding project objectives and timeline.
–	Release the hounds!
               PB Metadata Dictionary Project

•	What are the objectives?
–	Develop and refine User Requirements that inform the structure of the dictionary.
–	Review existing metadata work to
•	Determine applicability
•	Determine gaps and overlaps
•	Keep the best and jettison the rest.
               PB Metadata Dictionary Project

•	What are the objectives?
–	Develop “PBMD Draft Preliminary Version.”
–	Conduct a review or RFC process with participants, advisors, other interested  parties.
–	Finalize “PBMD Preliminary Version.”
               PB Metadata Dictionary Project

•	What are the objectives?
–	Conduct test implementations of “PBMD Preliminary Version” within new and existing Asset Management efforts, multiplatform environments, program data systems, tape archives, etc.
               PB Metadata Dictionary Project

•	What are the objectives?
–	Develop compliance strategy (aka    Education and Communication Plan).
–	Incorporate test implementation results to finalize “PBMD Version One.” 
–	Ratify “PBMD Version One” and signal organizational compliance.
               PB Metadata Dictionary Project

•	What are the objectives?
–	Publish a “Public Broadcasting Metadata Dictionary” that reflects our
•	Mission
•	Constituencies
•	Partners 
•	Business/service models, past and future.
               PB Metadata Dictionary Project

•	What are the objectives?
–	Recommend plan for “data integrity” efforts for public broadcasting.
•	Who will serve as the  “data registry”?
•	Who will publish versions and updates?
•	How will we monitor adoption and compliance?
•	How will we measure success?
               PB Metadata Dictionary Project

•	What will the Dictionary actually be?
–	A set of recommended fields, both high    level elements and lower level modifiers.
–	A clear description of what information   should be contained within each field.
–	A protocol, or “authority file” for filling in   each field (e.g. number or order of characters).
               PB Metadata Dictionary Project

•	What’s an example?
–	Element Name: Date
–	Modifier: Date Distributed Nationally
–	Definition: Date that program available for display or broadcast nationwide.
–	Authority File: W3C DTF (yyyy-mm-dd)
–	Result: 20020926
               PB Metadata Dictionary Project

•	How will the PBMD be distributed?
–	Free of charge to pubcasters and partners.
–	Available on the web in various formats
•	Excel
•	FilemakerPro
•	Word.
–	Available in print.
               PB Metadata Dictionary Project

•	What is the PBMD Project timeline?
–	April to November 2002
•	Develop User Requirements (larger group)
•	Review existing metadata work, compile
•	Determine data gaps and overlaps
•	Revise and devise MD aspects as needed
               PB Metadata Dictionary Project

•	What is the PBMD Project timeline?
–	April to November 2002
•	Develop “education and communication” plan      to aid compliance
•	Develop plan for review (RFC) process
•	Develop plan for testing phase

               PB Metadata Dictionary Project

•	What is the PBMD Project timeline?
–	January to March 2003
•	Present “Draft Preliminary Version” for review by full PBMWG
•	Conduct RFC process
•	Enact education and communication plan
•	Revise MD to reflect RFC process
               PB Metadata Dictionary Project

•	What is the PBMD Project timeline?
–	January to March 2003
•	Finalize test plan
–	April to July 2003
•	Test “PBMD Preliminary Version”
•	Revise MD based on test results
•	Publish “PBMD Version One” (to much fanfare)
•	Develop data integrity recommendations
               PB Metadata Dictionary Project

•	How will this fit into other efforts?

Digital Distribution
Implementation Initiative
(DDII)